The story of Prunch Chocolates

Prunch didn’t start in a boardroom or with a business plan. It started in a kitchen.

At the heart of Prunch is a recipe created by Jinious’s mom, perfected over years of making something special for the people she loved. It was built on intuition, patience, and an instinctive understanding of flavour. No shortcuts, no trends, just care and consistency. Every batch carried warmth, familiarity, and a kind of indulgence that felt deeply personal.

What began as a homemade treat slowly turned into something people kept asking for again and again. Friends, classmates, and first time tasters all felt it. This was different. Not louder or flashier, but more honest. That moment made Jinious, along with Divyang and Hardik, realise this was not just food. It was a story worth sharing.

The three co founders came together with a simple belief. If something is made with care, it deserves to reach more people without losing what makes it special. The goal was never to industrialise the recipe, but to protect it. To scale the taste, not dilute it.

Prunch is about comfort with character. It is nostalgic yet modern, rooted in tradition but made for today. Every bite is meant to remind you of home while still feeling exciting and indulgent. From a mother’s kitchen to a growing brand, Prunch is built on trust, friendship, and the belief that the best things are still made the old fashioned way, with heart.